Get On Board with AAdvantage

Amplifying the brand experience through the AAdvantage program launch campaign.

AAdvantage program is a new rewards program of American Airlines, miles accumulated to retain the existing members and attract potential customers. The challenge was to accommodate the design of the new loyalty card while complementing with the ad copy, to grab travel’s attention at first glance.

I worked closely with Copywriter and Creative Director to partner with the American Airlines client to design an engaging, eye-catching, digital and print campaign experience for travelers and customers. Thoughtful copy and design treatments brought the brand to life. A cohesive composition style, promotion email template, and web experience were also provided.